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While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.
I feel my own responsibility for the situation.I have consumed, benefitted from cheap energy, travelled on business and for pleasure to far flung places.
My lifetime carbon footprint will be in the top 25% of the world population despite my efforts now to minimise it.I have three children who are very aware and are taking decisions which will mean their impact on the world will be positive.. What should I do in this contrite state?Should I wear a hair shirt, carry around my guilt, or go and live like a hermit?.
The reality is that no matter how much I do personally, on my own, it will have a completely negligible effect on the problem.UK carbon emissions are less than 1% of global emissions.
I am one of 66 million people in the UK.
On the other hand, how can I encourage, debate or support others to reduce their emissions without being willing to act and experience the process myself.Any party that sets specifications helps to create a myriad of different standards.
Consistent requirements across jurisdictions and customers could accelerate progress..If the change to biogenic solvents can be made easier from a regulatory perspective, the next question is about the economics and supply Vs demand.
If reducing usage and waste along with increased recycling can lead the way, then the unit cost of the solvent becomes less and less relevant..Even now, the cost of solvent supply represents only 1% of Cost of Goods, although this amounts to $4bn globally.